Conscious Social Media Users

We are acclaimed to be grooming a generation of tech-savvy young people who understand the cyberspace, but how come they do not realise that what they share online could potentially damage their reputation or brand?

This takes into account that even though this segment of millennial consumers spend countless time and data engaging on different social media platforms, they don’t fully comprehend how their choice of engagement dictates how others perceive them. Online profiles have become an extension of the creator’s real-life personalities. The gap between the real and virtual world has been bridged to ensure a mutual coexistence, so young people continuously share to engage with their followers and to stay relevant.

The days when profiles on Mxit and MySpace were just faceless avatars are in the review mirror because users are now practically snap-chatting their entire lives online, at an instant. Freedom of speech or not, people who don’t know you in person will judge you based on what you share on your personal pages and blogs. I am not sure whether users don’t care or they just fail to understand the basic necessity to protect their brand image. Many young users blindly treat the so called ‘virtual spaces’ as their personal diaries, and that’s despite the fact that potential employers and or investors could decide not to be associated with your personal brand based on what’s reflected on your online history.

If you have a desire to say totally outrageous things about your employer, personal life or other people, why not call a friend because it might amaze you how not-so-virtual social media is. Use it to constructively build a brand that could potentially be profitable, if necessary. I can understand that people come from varying cultural backgrounds which influence their social media usage, but what people share and post is easily regarded as a reflection of their personality since cyberspace no longer exists outside the realm of the ‘real world’.

What people share and post is regarded as a reflection of their personality.CLICK TO TWEET

Be Careful What You Say…

Posting impulsively has been known to infamously end people’s careers and damage reputations, so choose your characters wisely. It may be cliché but perception is reality, so it’s always best to keep in mind that your image is on the line.

Social media has increasingly become the mainstream as many people turn to it for information, to interact and share their views. There are over 11.8 million (22%) South Africans on Facebook alone (Goldstuck, A 2:2015), but users still don’t appreciate that their online activity could fundamentally be ‘the straw that broke the camel’s back’As a result of its massive growth and influence within different markets people’s social media history have easily become an extension of their curriculum vitaes, what’s shared and posted is judged as a true reflection of the user’s real life character. With that in mind, what you don’t reveal to potential employers at an interview could easily be accessed and brought to light within seconds of typing your name into a search engine.

It never ceases to amaze me when people are quick to say things online they wouldn’t have the guts or be comfortable saying in person as if the idea of cyberspace exempts them from consequence. Ask yourself: If the roles were reversed would you be willing to hire yourself based on your online history alone? Keep in mind that what you say is regarded as a testament to the kind of ambassador you might potentially prove to be for a brand or an institution that might consider you.

If you poorly represent yourself, what good a job are you going to do when entrusted with someone else’s brand.CLICK TO TWEET

If you poorly represent yourself, what good a job are you going to do when entrusted with someone else’s brand. The digital space is a different ball game because even though your Twitter page is your personal space, it’s still open to direct public criticism. The platform puts users in a vulnerable position through blurring and changing how we understand the line between what’s considered private and public, thus we share our personal things with the world but we still expect to attain some level of privacy and respect.

Teaching the Next Generation

  • It doesn’t seem that most people know where to draw the line. This may not prove to be popular rhetoric, but I think we need to exercise some level of self-censorship to avoid unnecessary blunders and impulsive posting. Being gusty, self-expressive and pushing boundaries are admirable qualities which are not to be taken for granted, but some things are best in moderation.
  • There is a need to groom a generation of conscious social media users who understand positive ways to take advantage of the medium. Even though impulsive tweets can always be deleted you can never really remove its blueprint, because one of the many beauties of these spaces lies in how quickly followers and friends are able to share, retweet and quote the things we say within seconds of posting.
  • I think it would make a huge impact if schools educated children on being conscious online users just as they teach them about writing letters, emails and articles. When they are properly equipped and understand the fundamentals they are better able to make sound decisions that could potentially prevent them from having to apologise to an angry mob of followers. Who knows maybe a set of manuals on social media for dummies could come in handy.

How Social Media Can Make Or Break Your Career

Once you have uploaded something to the web, it could very well be impossible to remove it. You’re lucky if it hasn’t yet been downloaded or screen grabbed and reshared.

The fact is that social media platforms are being used as a recruitment tool by employers – a practice that is becoming more popular – and it is your responsibility to know what content is associated with your name on the internet.

It doesn’t matter how impressive your CV is, you will not get called for an interview if your online persona puts recruiters off. Your online footprint is a reflection of your personal brand and your profile, status updates, threads and pictures form a picture that may influence a potential employer’s hiring decision.


  • Not having a social profile. A candidate that is more visible online and therefore less of a gamble is more appealing.
  • You liked a Facebook page that supports any form of illegal activity.
  • You have advocated for controversial issues
  • You spread gossip
  • You constantly complain
  • You insult others
  • You’re always partying; drinking or drunk;
  • You participate in dangerous or illegal activities and post images of guns, drugs or fights
  • You’ve admitted to hating your job, boss and colleagues
  • Your social updates contradicts your CV


  • When your name is Googled, the first results display positive information about you
  • A professional snapshot or summary about yourself
  • A showcase of your skillset is easily found
  • Your accomplishments can be verified
  • You naturally receive positive comments from peers
  • You show interest in the company you’d like to work for, and like, share and comment on their social company pages
  • Show interest in your chosen career path
  • Participation in discussions and intelligent debates regarding current issues in your industry
  • A good network of like-minded individuals
  • Your unique personality shines through

Stand out by copying the tactics of these techies who landed jobs at their dream companies by honing their skills in a unique way:

  • Eric Romer created a Facebook, Twitter, and blog campaign called “Hire Me, HeadBlade.” He was hired a day later.
  • Louis Gray demonstrated love and dedication for Google+ on his blog and it got him hired as a product evangelist.
  • Nicholas Allegra landed an internship at Apple after hacking the iPhone.

The internet is an easily referenced database of prospective candidates. Make sure your profile is the best. Courtesy of Careers24

Author: The Pronel Team

Our team is passionate about helping match the best candidate with the right position. All consultants are experienced and fully trained in the recruitment, selection and ability testing of personnel.